My role
I was part of the core team developing GrandVision’s shared headless e-commerce platform. Our team worked on the common platform and its features so it could support different optical retail brands and countries.
GrandVision / E-commerce
One platform.
Different brands.
GrandVision’s 30+ optical retail brands were working with different e-commerce systems. I was part of the core team developing a shared headless platform that could be adapted for different brands and countries.
- Client
- GrandVision
- Team
- Core platform
- Focus
- White-label e-commerce
Brand AAa
Brand BBb
Brand CCc
Shared e-commerce platformCore features reused across brands and countries
A schematic view of how each brand could keep its own identity.
My role & approach
How I approached it
We focused on building features once and reusing them across storefronts. A shared design system allowed each brand to keep its own identity. As more of the platform could be reused, rollouts became faster. The longer-term aim was for locally developed features to become available to other brands too.